Form & Function
An online publication brought to you by the team at Formspree featuring editorial writing and technical how-tos on static site generation, HTML forms, and other web technologies you can use to get your site well built and running fast on the Internet.
Lead generation forms are the linchpin of your marketing engine. You advertise and run campaigns at the top of the funnel in the hopes of collecting some more information about your users so that you can turn them into paying customers. A number of things can go wrong with your form: you don’t give people a good enough reason to fill it out, the form is clunky and long, or the page it’s on is too distracting. Your marketing dollars are wasted, and your potential customers will go elsewhere.
Content (and politics) aside, which of these two forms would you rather fill out?