It seems like every website has chat support, whether live chat, a bot, or a blend of the two. But before you jump on the chat bandwagon, consider whether it’s the right option for you.
Lead generation forms are the linchpin of your marketing engine. You advertise and run campaigns at the top of the funnel in the hopes of collecting some more information about your users so that you can turn them into paying customers. A number of things can go wrong with your form: you don’t give people a good enough reason to fill it out, the form is clunky and long, or the page it’s on is too distracting. Your marketing dollars are wasted, and your potential customers will go elsewhere.
Content (and politics) aside, which of these two forms would you rather fill out?