How to Build a Great Lead Generation Form that Connects with HubSpot

Lead generation forms are the linchpin of your marketing engine. You advertise and run campaigns at the top of the funnel in the hopes of collecting some more information about your users so that you can turn them into paying customers. A number of things can go wrong with your form: you don’t give people a good enough reason to fill it out, the form is clunky and long, or the page it’s on is too distracting. Your marketing dollars are wasted, and your potential customers will go elsewhere.